The great Kieran Folliard model’s in play here, as famed Chicago restaurateur Rick Bayless joins forces with Constellation Brands to launch a beer brand

http://www.chicagotribune.com/business/ct-constellation-beer-tocayo-1007-biz-20151006-story.html

Kieran is the fabulous and famous owner of just as fantastic Irish pubs in Minneapolis. His business with Jameson Irish Whiskey was massive, earning him the title as (I believe) the largest Jameson customer in North America. An Irishman himself, Kieran set out to start his own whiskey brand. He created 2Gingers, a smooth and startling delicious blend. He targeted woman and (helped by his brilliant wife, Lisa) launched with a campaign surrounding his new invention, the Big Ginger — a refreshing summer cocktail featuring 2Gingers whiskey, ginger ale and fresh lemon and lime juice. Distribution rolled back up through suppliers of adult beverages to his bars and things caught fire. Eventually, Jim Beam bought the brand and Kieran could toast another of his great business successes.

As always:
May the luck of the Irish
Lead to the happiest heights
And the highways you travel
Be lined with green lights